Google has come up with latest feather in its cap by inserting social websites/ networks features into websites of all types.

This feature is known as Google friend connect which is developed with Open social initiative. Blogging and feedback forms are two of the many social features that have become live without having the need to write the code. According to Mussie Shore product manager with Google told in google blog, website owners are welcoming this feature but finding it difficult to add the social features to their websites.

Friend connect is the latest and technologically advanced feature announced by big and famous internet companies that enables its visitors to observe their friend’s activities carried out in other social websites. It would help in breaking down the barriers that separate one web community from the other; this movement is popularly known as ‘Data portability’.

MySpace website recently announced that its data will be available in such a manner that its users can share their profiles with Yahoo and EBay sites.

Facebook has also announced the launch of Facebook connect which is an extension of its API. Members can show their identities to third-party sites with its usage.

Companies’ announcements indicate that data portability is slowly catching up where there is coalition of different social websites based on common standards. All the three companies have taken this initiative independently.

Google’s friend connect is an extension of social features of web 2.0 phenomenon, build on the standards of OpenID, Oauth and OpenSocial.

David Glazer who is the director of engineering at Google says that Google friend connect integrates the long list of social websites and help them become more social. Many websites neither are not social ones nor want to be a part of social networks yet this feature facilitate them to communicate with each other.

Google promises the site owners that friend connect service would make their web content more appealing and increase the visitor base. If they spend more time on a website it would definitely generate more dollars!

Those using MySpace’s data availability can publish their activities on friend connect websites through their social networks. It is being expected that many more application apart from the ready-made ones including posts and ratings will be available via Open Social developer communities.

Google has started registration of site owners for friend connect waiting list. They are aiming towards bringing more sites into this program and take required feedback from the users, website developers and website owners that are participating.

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