The latest buzz in the world of internet of Google Chrome OS has been taken over by the merger agreement of Yahoo! and Microsoft. The news came in as a big bolt of thunder to many as it is definitely a major decision on the part of both giant companies. However, only time will show the impact of the merging of these two search engine giants. Of what has been clarified by the news is that Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.

This combination is highly complementary for both the companies and it will include and support each other’s strengths and weaknesses. The advertisers will benefit through Microsoft’s competitive search platforms and the users will benefit from the increased innovation and efficiency across the internet. Yahoo!’s center of attention will be to provide its customers with great experience of web surfing and using of the several web products. The merger will make the search much quicker for the users.

The agreement is signed for the period of a decade and this will enable Microsoft a legal license to Yahoo!’s core search technologies and it will include Yahoo! in its existing web search platforms. The merger nonetheless does not include other web products such as email, instant messaging, display advertising, web products, and other aspects of the company.

Google's VP Marissa Mayer had few words about Microsoft - Yahoo partnership "The search deal may harm the competition in the search market as well as the consumers."

She also added that some groups within Google are also studying in regards to the impact of this deal on search industry and consumers.

Microsoft - Yahoo partnership deal would provide more innovative and intelligent search technology for delivering better and improved result to advertiser, publisher, and consumers. It will also give healthy competition to Google as it is a major player in the search industry.

There are some questions raising after this deal that which search engine will dominate in search industry ? as Microsoft and Yahoo both have total 28% searches as compared to Google which has 65% searches among worldwide.

Hence, this merger is probably the two edged sword in the world of internet as it is beneficial for the companies as well as the users and the advertisers on these search engines. This partnership definitely holds great future to the overall business on internet and become a rising threat for the dominating Google.

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