Social networking sites like Facebook, MySpace has a list of loyal fans, but these companies are not able to mint money through it. MySpace's projected huge revenue in 2008 falls far short of parent News Corp's sales target. Twitter even tough has acclaimed wide spread popularity yet it does not have a business model.

The social media companies were hoping for the best to happen with the advent of web 2.0 but unfortunately for them the last year has been a big disappointment as far as financial earnings were concerned. Web 2.0 has no doubts reformed the way we use the web but it has not been successful in making the companies earn much from it.

One of the reasons for this is that the present economic conditions of the web are chiller than the first dot com craze. In the past year only 6 companies from U.S. went public thus shutting the door for any initial public offerings. Another reason is that the ads displayed on the social sites such as facebook are most of the times ignored by the user as they are engaged in seeing pictures or messages from their friends. For this reason only, Yahoo news can charge as much as 30 times more than facebook for putting the banner ad.

Hence, no doubts that Facebook and MySpace and other similar websites will be able to grow up economically but not as powerfully as sites like Yahoo or Amazon or Google for that matter. Amazon started out as only an online bookstore but now it has covered almost all the products for online shopping. So is the case with Google which started out as a search engine and now has a major share in several other fields as well. It is for sure that the web 2.0 boom would be at stake with a new web technology coming into being.

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SEO is the most challenging field these days as the online competition is increasing day by day and it’s not everyone’s cup of tea to perform SEO process in the right way. This article will guide you on some of the important aspects that are missed by several SEO’s and therefore, might not achieve the results as per expectations.

The following lists of points are the pitfalls to avoid; however, the points are determined keeping international SEO in mind as much of the SEO work is outsourced. The points covered here are very small but require additional attention while promoting your website in international market.

• translation of words can be fatal in any language and so is the case in the SEO too. For example, if you are trying to do SEO work for car insurance in Spanish then ‘seguro de coche’ is the translated keyword but unfortunately, the Spanish speakers would prefer to use ‘seguro de auto’ which means auto insurance.
  
  Therefore, translating keywords could lead to a lot of futile effort. So it is the biggest pitfall to avoid while going for international SEO work. The best way to overcome this is by using the target language words for best results.
• Another huge mistake one can make while doing international SEO is that of using the dot com domain. When targeting the local business with local language, it is always better to make use of local domains. This will help immensely in the SEO work and also will the search engines will locate your website quickly because of the geographical details mentioned in it. Not only is this beneficial with the search engine perspective but also with the user’s perspective too. Local domains build more trustworthiness among the visitor
• Falling into the trap of believing that just because someone in the office has a clue about the local language will help your work done properly. People might have studied foreign languages such as French or Spanish however, they do not come at par of the local speaker and local user of the language. The person might not be capable of understanding the intricacies and cultural aspects of the foreign language.
• Do not take any agency or company’s international claims at face value. This is again the most common mistake done by many several times. It is wise to check the company thoroughly out before starting the business with them.

Hope this list will help you in making the right decisions for your international SEO work.

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The virtual world rules the real world in today’s times. Creating websites can be an intimidating task as new technologies are flowing in every day in the Dot Com world. However, a well experienced web developer knows just about the right tips to follow for creating websites that are aesthetically as well as economically attractive. Here is certain important web development tips shelled out by the most experienced web developers:

Make Use of Reset Stylesheet:

Most of the web developers today prefer to reset style sheet and set the margins to zero and standardize the font sizes for all. They also tend to remove all the borders so that it does not require them to change all these features on case-by-case basis. Though there are several arguments on the fact as to which features need to be reset.

Making Use of Browser Development Plug-in:

Getting a web development plug-in on your browser helps you a great deal while developing a website; this is true especially for the beginners. This is so because this plug-ins will enable you to see the hidden parts of the web page such as the margins, padding, parent positions, and so on. Not only this, the plug-ins also helps you by providing you with the statistical data of the downloading time as well.

The popular plug-ins of the much used web browsers are: firebug for Firefox users, YSlow for Yahoo! users and Internet Explorer developer toolbar for IE users.

Know JavaScript:

JavaScript has reached a platform from where it has become the most important modern web applications for developers especially AJAX. JavaScript is one language that is elegant and can provide the browser with the ability to jump over the hoops. Therefore, learning JavaScript is pretty important. Also learn the JavaScript framework for smooth and easy usage of it.

Know Photoshop:

Learning Photoshop can be a lot more helpful as it can provide you with lots of advantages. Photoshop can make you work on the basis that you define regions that can be styled and the pixels are also assigned colors for side-effect.

Check the Coding On the IE:

Though Internet Explorer has been shadowed by many efficient browsers, it is yet important to check if it works well on IE as there are many people who still rely on it. There are certain codes that might not work according to your expectation on the IE and therefore, instead of testing it on IE after finishing the coding does not make sense. Make sure that you test the coding at every step so that you do not need to make major changes towards the end.

Following these points will surely help you to improve web design skill from the base, All the best!

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SEO is a process or a strategy that needs to be framed properly for achieving the ace results. In fact, its process is similar to the pyramid like structure. There is a need to first lay down strong foundation and then gradually take the website to the top. It does follow a hierarchical process which starts from building a website that is SEO friendly. With the fulfillment of the base requirements, the process elevates to the higher tier and thereby attaining the heights that is assumed by the website owner.

The Base:

An SEO friendly website lays down a strong foundation for the SEO work. The base of the SEO process is formed by the analytics and web intelligence; it is the fundamental factor for all kind of internet marketing. It is in this field that the data regarding the visitor’s choice and needs are gathered so that the needs of the visitors can be met efficiently. This data enables the SEO to decide if the business is in demand or not and if it is demand then how much.

First Tier:

After proper analysis, it is necessary to furnish the website with required content and keywords that are related to the niche of the website. It is content that will enable the user as well as the search engines to know what is the business or the product provided through a particular website. Good site content can be developed by competitive analysis and keyword research. A relevant keyword will provide the website with targeted viewers however, also keep in mind that only keywords will make no sense and therefore, do not forget to have useful and informative content on the website.

Second Tier:

Optimized site architecture and on page elements form the third tier of the SEO hierarchy. The content sections must be aligned with the theme of the website. This will give a strong relevance on the search engines and also help the human visitors to easily find the details that they are looking for. It will provide the website with internal links and directory structure. The on page elements of a web page are also important. The relevant content along with proper server configuration, crawling, and indexing preferences are all on-page elements that popularize the website. These factors play a pivotal role among search engines rather than the human users.

Third Tier:

It is crucial for a website to have good usability so that it can retain the interest of the visitor. A website should be able to provide a holistic experience to the viewer. The website must provide them with the information that they are seeking for in the landing page itself. The website should consist of easy navigation and must be guiding the viewer appropriately through the various pages. If the site has all these qualities then it will definitely fetch more traffic.

Fourth Tier:

The final level of SEO hierarchy is when the link development. If all the above mentioned points i.e. website’s content, structure, and design are of the superior standard then the link can be solicited on the social networking websites. Links are undoubtedly an important aspect of the SEO; the inbound links provide with better ranking on the search engines and thereby increase the visibility of the website. There are several ways of link development such as link magnets, link bait and link solicitation. A good website can hence attain organic links through link development.

Following these points will surely help you to get greater ratio of conversion. All the best!

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Landing page is the most crucial page and building it with utmost perfection and precision must be the high priority for any designer. This is due to the fact that it is the landing page that has the potential of converting the visitors into customers. A landing page is the page that is viewed by the visitor and hence it should be attractive enough to sustain their interest in the website.

Content’s relevancy is the crucial ingredient for building a landing page. The content on the page should be precise and to the point. In fact, it should be such that it makes the visitor to press the buy button. Crisp content serves as the best tool for the PPC Campaigns, inbound links, and inbound advertising.

Landing page does not always have to be the home page though it is true for several websites. If you are seeking to gain more customers or increase your traffic of the website then creating a page that has precise and required information on your product or service is necessary. In fact, there can be multiple landing pages highlighting each of the products or the services provided by your company.

Functionality of the page must be give due importance as the visitor’s judges about the company’s professionalism and credibility on the basis of the website design and functionality.

The call to action must be very convincing on the landing page. Make sure that either sign-up form or buy now button is so strikingly visible that it compels the visitor to press it.

Add freebies or other incentive on the landing pages as it attracts the visitor to sign up. You can also support your offer by mentioning the advantages of striking a deal with you. To add sugar icing on the cake, you can include some testimonials as well on the page.

Most of all, you must try to make the landing page as simple and clear as possible. Hyping it up with all the flashy moving figures might amuse the visitor once but will not compel them to buy. Also after certain period of time those flashy things will start looking very gross on the website as well.

Following these points will surely help you to get greater ratio of conversion. All the best!

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