SEO is the most challenging field these days as the online competition is increasing day by day and it’s not everyone’s cup of tea to perform SEO process in the right way. This article will guide you on some of the important aspects that are missed by several SEO’s and therefore, might not achieve the results as per expectations.

The following lists of points are the pitfalls to avoid; however, the points are determined keeping international SEO in mind as much of the SEO work is outsourced. The points covered here are very small but require additional attention while promoting your website in international market.

• translation of words can be fatal in any language and so is the case in the SEO too. For example, if you are trying to do SEO work for car insurance in Spanish then ‘seguro de coche’ is the translated keyword but unfortunately, the Spanish speakers would prefer to use ‘seguro de auto’ which means auto insurance.
  
  Therefore, translating keywords could lead to a lot of futile effort. So it is the biggest pitfall to avoid while going for international SEO work. The best way to overcome this is by using the target language words for best results.
• Another huge mistake one can make while doing international SEO is that of using the dot com domain. When targeting the local business with local language, it is always better to make use of local domains. This will help immensely in the SEO work and also will the search engines will locate your website quickly because of the geographical details mentioned in it. Not only is this beneficial with the search engine perspective but also with the user’s perspective too. Local domains build more trustworthiness among the visitor
• Falling into the trap of believing that just because someone in the office has a clue about the local language will help your work done properly. People might have studied foreign languages such as French or Spanish however, they do not come at par of the local speaker and local user of the language. The person might not be capable of understanding the intricacies and cultural aspects of the foreign language.
• Do not take any agency or company’s international claims at face value. This is again the most common mistake done by many several times. It is wise to check the company thoroughly out before starting the business with them.

Hope this list will help you in making the right decisions for your international SEO work.

If you enjoy the blog post, you may also subscribe to RSS feed for daily updates in your reader. Thanks for visiting ! Socialize with us on Twitter and Linkedin and Facebook.

Share and Enjoy

SEO is a process or a strategy that needs to be framed properly for achieving the ace results. In fact, its process is similar to the pyramid like structure. There is a need to first lay down strong foundation and then gradually take the website to the top. It does follow a hierarchical process which starts from building a website that is SEO friendly. With the fulfillment of the base requirements, the process elevates to the higher tier and thereby attaining the heights that is assumed by the website owner.

The Base:

An SEO friendly website lays down a strong foundation for the SEO work. The base of the SEO process is formed by the analytics and web intelligence; it is the fundamental factor for all kind of internet marketing. It is in this field that the data regarding the visitor’s choice and needs are gathered so that the needs of the visitors can be met efficiently. This data enables the SEO to decide if the business is in demand or not and if it is demand then how much.

First Tier:

After proper analysis, it is necessary to furnish the website with required content and keywords that are related to the niche of the website. It is content that will enable the user as well as the search engines to know what is the business or the product provided through a particular website. Good site content can be developed by competitive analysis and keyword research. A relevant keyword will provide the website with targeted viewers however, also keep in mind that only keywords will make no sense and therefore, do not forget to have useful and informative content on the website.

Second Tier:

Optimized site architecture and on page elements form the third tier of the SEO hierarchy. The content sections must be aligned with the theme of the website. This will give a strong relevance on the search engines and also help the human visitors to easily find the details that they are looking for. It will provide the website with internal links and directory structure. The on page elements of a web page are also important. The relevant content along with proper server configuration, crawling, and indexing preferences are all on-page elements that popularize the website. These factors play a pivotal role among search engines rather than the human users.

Third Tier:

It is crucial for a website to have good usability so that it can retain the interest of the visitor. A website should be able to provide a holistic experience to the viewer. The website must provide them with the information that they are seeking for in the landing page itself. The website should consist of easy navigation and must be guiding the viewer appropriately through the various pages. If the site has all these qualities then it will definitely fetch more traffic.

Fourth Tier:

The final level of SEO hierarchy is when the link development. If all the above mentioned points i.e. website’s content, structure, and design are of the superior standard then the link can be solicited on the social networking websites. Links are undoubtedly an important aspect of the SEO; the inbound links provide with better ranking on the search engines and thereby increase the visibility of the website. There are several ways of link development such as link magnets, link bait and link solicitation. A good website can hence attain organic links through link development.

Following these points will surely help you to get greater ratio of conversion. All the best!

If you enjoy the blog post, you may also subscribe to RSS feed for daily updates in your reader. Thanks for visiting ! Socialize with us on Twitter and Linkedin and Facebook.

Share and Enjoy

The world of web is expanding by leaps and bounds everyday and so does the rise of the stiff battle to make your website stand higher on the search engines. However, in this run the local businesses get lost and also struggle to be there on the list for the relevant keywords or phrases. Google has well understood this need of the local businessmen and hence it has recently changed its algorithms. This change has enabled the local items to be displayed in the search results for relevant keywords.

The users definitely look for the local results in many cases while searching something on the web. For example, the user might need some locksmith services and therefore searches for the keyword locksmith along with the name of the resident city. This makes the search engine provide the user with relevant results for the specific entry searched by the user. According to a research, nearly 70 % of users perform local search for some or the other household products or services.

Make sure that you check that your website is displayed on the search engine list when the keyword of your business is searched. You can simply perform a search on Google by using your business keyword. In the search results you will be able to see your website being displayed besides the map and location. You can also check the same for Yahoo search engine as well.

How to Make Your Website listed on the Google Local Listings or Yahoo! local?

For getting your website displayed for local search you need to first register with Google. You need to create an account with Google Local Business Center wherein you will be able to create a unique username and password. Once you are logged in to the account you have got to enter all your business information including the name of your company, address, contact number/s, website URL, office timings, and options for payment and so on. These are all the basic details along with this you also need to provide a short description of your business and category under which you wish to display your business. After this is done you will be provided with a PIN number through SMS or phone you need to enter this pin number and verify the details provided by you. Once all the details are verified your website will start displaying on the Google when your business related keyword is searched.

The process is similar for Yahoo! local as well but the only difference is that you will have to pay a charge for it. The charges vary according to the location of your business.

If you enjoy the blog post, you may also subscribe to RSS feed for daily updates in your reader. Thanks for visiting ! Socialize with us on Twitter and Linkedin and Facebook.

Share and Enjoy

There is an alarming rate of increase in the mobile phones users in the recent past. It is being predicted that nearly 1.50 billion hike in the sales of the mobile phones will be witnessed in 2009. With such a startling figure, it can be concluded that the number of mobile phone users is many times more than that of the computers. This makes mobile an interesting tool for marketing. Lots of companies today have started marketing their products and services on the mobile phones through SMS. More and more people are using mobile phones with the internet facility and hence, the field of Mobile SEO services has started very recently.

It is said popularly that every coin has two sides, so is the case with mobile phones. There are no doubts that it has proved to be a great marketing tool, but when it comes to internet, there are certain limitations.

Despite the fact that there are number of people using mobile phones for surfing the net, there are problems related to mobile web adoption. Firstly, the clarity of the sites on the mobile phones is less as compared to the P.C. Secondly; the screen size also becomes a problem while surfing. Thirdly, the extensive web content is not easy to view on the mobile phone. For this purpose only the P.C and laptop websites are now getting replaced by the mobile websites. SEO services are important for tremendous growth of business in P.C websites. Similarly, SEO for mobile websites is also necessary.

The SEO experts at Viteb are well qualified to perform such challenging task as this. Mobile SEO services are our unique service that can provide your business website with great amount of traffic. Here are some of the ways in which Viteb performs the task.

1. The small size of the mobile screen expects the content to be brief and yet enough to give the visitor complete detail of the site. The team of experts can provide you with such content.
2. The content is reviewed and used by the experts effectively to make you achieve your desired goal.
3. Relevant suggestions and up gradations of the mobile web site is also part of the service provided by Viteb.
4. The mobile website design will be according to mobile phone devices such as Android, BlackBerry, Windows Mobile, and many more.

Hence, avail your Mobile SEO services with Viteb and witness drastic rise in your business.

If you enjoy the blog post, you may also subscribe to RSS feed for daily updates in your reader. Thanks for visiting ! Socialize with us on Twitter and Linkedin and Facebook.

Share and Enjoy

The primary aim of getting your business online is to increase its visibility. A web presence helps in getting your business a global success but only if you make your website visible out of countless number of them flowing on the internet. Various processes and tactics are practiced by the website owners for getting more notability. SEM and SEO are the key components through which online success can be ensured and there are couples of steps and process attached with SEO. Geotagging is one such method of the SEM that can help immensely in increasing the popularity of your website in local result.

Geotagging is a process under which the specific geo-coordinates are linked with the web pages or other relevant content on the website. This has become a popular process especially with the onset of rise in the photo sharing websites. It is a process that enables the webmaster to insert the geographic coordinates in the web pages, images, or such similar media. This tool is helpful as it enables you to pinpoint the location of your business exactly on the maps.

Geotagging can be done through various methods, among those methods one is hCard micro-formats, and the other one is RDF. hCard permits to read the contact information such as addresses and phone numbers and hence, is very helpful to the user.

Here are examples of Geotag formats - (coordinates invisible on webpage) -

Here are examples of ICBM meta tag (defined by The Internet Engineering Task Force’s Geographic Registration of HTML working document, coordinates invisible on webpage)

MyGeoPosition offers geo-tags of your website for getting better rankings for localized search requests.

Geotags are supported by google, yahoo and other search engines for delivering local content with microformats. The visibility of the coordinates on the page can augment the convenience to the people looking for the same services and they can easily copy it directly into their GPS devices.

Hence, geotagging is a useful method in optimizing the website and must be used for gaining success in the online world.

If you enjoy the blog post, you may also subscribe to RSS feed for daily updates in your reader. Thanks for visiting ! Socialize with us on Twitter and Linkedin and Facebook.

Share and Enjoy